WELCOME TO JHONBOY

BRANDING, ANIMATION, UX/UI

◷ 2 MIN READ

WHAT IS FLOURLY
Flourly is a pet project that Bakken & Baeck started during the pandemic, when many of us hopped on the sourdough craze. Designed as a mobile app, Flourly aims to make learning and experimenting with sourdough a fun and easy experience.

HOW DOES IT WORKS
Baking with sourdough isn't easy: it takes time, effort and, above all, great precision. Flourly does all the calculations for you, so that you don't have to worry about getting your measurements wrong and can instead focus on experimenting with different types of doughs.

PROCESS
The primary objective was to seek an aesthetic that exuded playfulness and joy while maintaining a clean outcome. Flourly is an application designed to effortlessly determine the right amount of flour required, guaranteeing a tidy experience. Our creative exploration delved into the realm of flour and the intricate process of breadmaking.

We put the focus on the ingredients, shapes, and central elements related to the baking process and made them interact with a principal character. Making bread is about transformation and uncertainty— we start with just three ingredients and, depending on how we work, this process it can culminate in a distinct result.

We believe that it was crucial for the illustrations to capture this spirit of experimentation, transformation, and unpredictability.

hand plying with dough

CREATIVITY NOTES
From this point, we didn't want to be too attached to the concept, so we investigated shapes and abstract forms and built connections between the concepts via experimentation.

hand plying with dough hand plying with dough hand plying with dough

CREATIVE DIRECTION
Oliver O'Callaghan
Tya Amelia

PRODUCT DESIGN
Nathalie de Vallière

CREATIVITY
María-Elba García

CHARACTER ANIMATION
Rafael Grullón

LOGO/UI ANIMATION
Nicolas Vittori

CLOSE
cooker with a slice of bread
cooker with a hat
cooker with dough on their face rolling dough

Bakken & Baeck - Flourly brand illustrations 🥖👨🏻‍🍳
READ MORE

DEC.22.2022

Person in a cabin Bag with money in a fireplace Closeup of hands striking a match A cabin from the outside

A cabin, the new refugee 🏡🔥💶

NOV.11.2020

two characters boxing

The new boxing era 💥 🥊

NOV.04.2020

one person sit in a chair and a few others around interacting with him persons destroying a canvas a group of persons wearing a giant scarf a person walking and carrying stuff with their hands two persons helping to another person to take off a sweater a group of people holding and admiring a voucher a person enjoying a coffe with their friends on christmas a person in a sofa enjoying a christmas gift next to the tree

Ace&Tate winter campaign 🤓👓

DEC.16.2020

a flat trompet

A trumpet 🎺

MAR.06.2022

closeup of a hand holding a nail in a wall closeup of a hand nailing with a hammer closeup of a person hands hanging a photo in the wall a room with two sofas and a person sitted in one of them

To all of those who are gone 🚶🏻‍♂️

SEP.21.2020

people playing baseball

Baseball is pretty dangerous ⚾️🤕

OCT.07.2020

person pointing to another person with a gun two person one of them about to run person jumping to a hole in the other person chest a person being shooted a person lying on the ground with the gun

You're deadlier than a gunshot 🔫😖

JUL.22.2020

a car crashing into a fruit store

Fruitful accident 🍋🍎🍈

AUG.09.2020

two persons working in a mine
persons working in a mine one of them is carrying a rock
persons working in a mine one of them is holding a pick
persons helping to go out the people inside the mine
two persons working in a mine
persons working in a mine one of them is carrying a rock

Illustration for WIX Playground Academy ✨

DEC.12.2021

Een andere dag zat ik voor het notitieboekje 📖

JUL.16.2022

Red Cross Tenerife X AIDS ⛑️❤️
Credits: Muros Libres

DEC.01.2021

the stairs of a hotel hall frontview of a room door closeup of some hands opening an envelope telephone with four numbers closeup of some hands rustling a piece of paper

The call 📞

OCT.25.2021

a persons pointing to each other in the metro

The pickpocket mafia causing chaos in the subway 🚂🥵

MAY.11.2020

JHON BOY IS AN ARTIST FROM TENERIFE, CANARY ISLANDS.

E-MAIL: HELLO@JHONBOY.COM
PHONE: +34 615 557 451

GRAPHIC DESIGN & COLOURS BY MARÍA-ELBA GARCÍA
TYPO BY DINAMO TYPEFACES © 2023 JHON BOY.

I LIKE TO BUILD VISUAL REPRESENTATIONS OF CONTEMPORARY SCENES, USING SIMPLE CHARACTERING TO REVEAL THE NATURAL COMPLEXITY OF OUR ERA. THROUGH A MINIMALIST APPROACH, I AIM TO INVITE THE VIEWER INTO A DIALOGUE WITH THE ARTWORK, CREATING A SPACE FOR REFLECTION. MY INTENTION IS TO EVOKE A SENSE OF DISCOVERY AND EXPLORATION THAT TRANSCENDS THE BOUNDARIES OF THE VISUAL MEDIUM.

portrait photo of jhon boy portrait photo of jhon boy

JORGE GALLARDO FEBLES
BORN IN AUG.26.1994, TENERIFE

EDUCATION:
2023-2024 GAME DEVELOPMENT MASTER / ULL
2016-2020 FINE ARTS BACHELOR / ULL & ROYAL ACADEMY OF FINE ARTS ANTWERPEN
2012-2015 SOCIAL ANTHROPOLOGY BACHELOR / ULL

EXHIBITIONS:
2019 NOORDERLICHT PARADE, ANTWERPEN
2019 HYBRID ART FAIR, MADRID
2019 URVANITY ART FAIR, MADRID

MEDIA AND PRESS:
D&AD PORTFOLIO AWARDS (2023)
IT'S NICE THAT (2020)
TENERIFE DESIGN WEEK (2023)